Core Areas of Expertise

Almost 20 years in the industry has resulted in deep experience, across a diverse range of marketing disciplines.  Add below-the-line marketing communications to strategic brand advertising, and throw in digital know-how and you have a well rounded skill set across all areas of marketing important to small business.

Planning

When required, JIVE can “get under the bonnet” of your business and provide strategic advice. Core services include overall planning of your marketing activity and setting you up with a 12 month marketing calendar.

Social Media

JIVE can develop your social media strategy, write posts & develop content, or simply set up all your channels and you can DIY after that. You can be as “hands on” or “hands off” as you want to be.More

Websites

Websites must be easy for users to find (optimised for search) and easy for users to find their way around. For you, they must be lead generators and easy to update on an ongoing basis.More

Email marketing

A natural extension to websites and lead generation, email marketing is also an ideal companion to blogs and social media. Bespoke campaigns, ongoing enewsletters or RSS feed templates to service your blog.More

Promotions

Promotional marketing can engage consumers, create an additional reason for consumers to consider your business, and it can help sell though slow moving stock. This classic tactic still requires strategic thinking.More

Advertising

JIVE offers concept development, copywriting and artwork services for both consumer and trade advertising. Our experience extends from print media & magazine, through to radio & television.More

Design

From strategic branding & logo development, right through to simple artwork requirements. Design is a skill used in almost every aspect of what we do. If visual communication is involved, design is too.More

Collateral

Brochures, flyers, posters, stationery, signage. No job is too small. We can work with your designers and manage the printing of your collateral, or work with your printers and simply do the design & artwork.More

Other Services

As a result of many years of experience managing a vast range of marketing communications, JIVE can also deliver the below tactics with great proficiency and passion.

JIVE can bring to the table specialist skills in customer marketing and trade activation which stem from many years of expertly delivered best practice campaigns. This experience also includes delivering FMCG campaigns specifically designed for Coles or Woolworths.

Karen has executed customer marketing campaigns for the following consumer brands: Morning Fresh, Big M, Devondale, Bulla, Lavazza, Yoplait, Fruche, Holeproof, White King, McKenzies, Australia Post, Barbie, Hot Wheels and Fisher-Price.

  • JIVE takes pride in delivering best practice campaigns based on proven research.
  • Grocery and Discount Department Store account specific campaigns are a speciality.
When a product is new to the market and a launch deadline is set, an additional level of discipline and skill is required.  Product launches can take many forms – advertising campaigns, media launches, publicity stunts, consumer events etc.  They all have two things in common, the launch date does not move once set and the launch campaign includes a large number of key stakeholders all with a vested interested in the campaign’s success.

Career origins in highly strategic advertising agencies, combined with years of below-the-line tactical experience have resulted in an ability to deliver fully integrated campaigns with proficiency and ease.

JIVE has the ability to plan strategically as well think creatively. And is fully committed to delivering excellent client service.

  • Delivery of campaigns that require full integration of advertising, promotion, digital, public relations, sponsorship and CRM.
  • End to end campaign management.
Karen has managed many marketing events, including high profile media launches and strategic brand events that include celebrities, media and product buyers.  Events are a unique marketing tool in that they require fabulous creative skills, as well as solid project management and planning ability.

Why Choose JIVE

      • We are a small business who actually cares about your business. Not an agency where you become just another number.
      • We are a one stop shop. You can benefit from our diverse experience across a multitude of services.
      • As a small business, we get small business. We understand limited resources, cashflow, staffing. JIVE can help with all of these facts of small business life.
      • Our passion! It is likely we have the same level of dedicated, drive and passion as you do!

What Others Say

A talented strategic thinker with a great ability to create a clear and concise brief, Karen enables every project to be aimed toward achieving excellence.
Rex
Karen is unique and determined. She is extremely capable and flexible, and is one of those unique women that can juggle seamlessly.
Kylie
Karen provided great value to our business with her expertise in ‘below the line’ strategies and tactics, along with the day to day account support required. Karen fully emersed herself in our organisation providing a high level of output in a timely manner.
Ashton
I was very impressed by her creativity, professionalism, demonstratable experience and strong client & project management skills. Not too mention she’s great fun!
Amanda
Karen is a natural communicator and competent marketer, with that unique ability to cut through the noise and identify the key issues central to building an effective marketing strategy.
Brendan