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Marketing Tools Small Businesses Need in 2015

Before the close of the financial year I thought I'd share my current thinking for "must-have" marketing tools for small businesses.  These low cost, high return marketing tools provide small businesses with the advantage they need to cut through the noise and get their messages heard without breaking their budget. So if you don't believe [...]

8 Creative Ways to Turn Case Studies Into Sales

A great article by US based marketer, Amanda Farmer. Although case studies can seem like the boring uncle of the content marketing family, it turns out the credibility they provide can have a big influence on sales. According to a recent report by the CMO Council, business owners cited case studies as playing a role in [...]