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8 Creative Ways to Turn Case Studies Into Sales

A great article by US based marketer, Amanda Farmer. Although case studies can seem like the boring uncle of the content marketing family, it turns out the credibility they provide can have a big influence on sales. According to a recent report by the CMO Council, business owners cited case studies as playing a role in [...]

Save marketing dollars via a coalition strategy

Have you ever considered using coalition marketing in your business strategy?  If not, now is the time to.  Coalition marketing - also known as a 3rd party partnership or, as I call it, “buddy marketing”.   Put simply, your business, and any other business you team up with, can save marketing dollars while benefiting from [...]