Coalition Marketing: Does 1+1 really equal 3?

Coalition marketing... otherwise known as 3rd party partnerships, otherwise known as "buddy marketing".  For today, I'm going with the "friendliest" of all three names. Buddy marketing is when two or more non-competing, complementary businesses work together in their marketing efforts.  The key benefits for each business are: Reduced marketing costs, 3rd party endorsement of your [...]